Tenancy - Stanley Arms, Norwich

7 days left

Norwich, Norfolk
Business Opportunity
29 Jun 2017
29 Jul 2017

Transform this well-positioned community site into a craft pub smokehouse

The Stanley Arms is a smart-looking traditional pub that couldn’t be more perfectly located – it’s slap-bang in the middle of a busy thoroughfare with bus routes passing by. Punch has examined the demography of this popular residential area and concluded that a smokehouse barbecue and craft-focused offer would drive more trade into the pub. The transformation will enable it to develop a strikingly different character that will help it stand out among local hostelries – the go-to venue for real ale and a quirky food offering, even for those who live just outside the immediate catchment area. In short, the Stanley Arms is a genuinely appetising prospect with plenty of scope for growth.

Business facilities

The Stanley is a smart-looking and substantial corner pub with a good range of features and amenities. There are tables arranged on an attractive paved area to the front, and an all-weather smoking solution. Inside, there’s an open-plan public bar with around 50 covers, WiFi for patrons’ use and a catering kitchen. There’s also an on-site smokehouse, which should be utilised to provide an authentic barbecue food offering of hand-held items such as ribs, wings, burgers, dry rubbed meat and possibly a diner’s food challenge. A Punch investment has been planned to transform the décor to suit this theme, which will see the addition of rustic wooden and leather furniture and a natural colour theme. This authentic environment, combined with an impressive bar range of premium spirits, world lagers, and craft beer, could really go down well at the Stanley.

Private accommodation

Three bedrooms, a kitchen and a lounge.

Would this pub suit you?

The Stanley’s new owner operator will need the desire, catering skill and knowledge to conduct a smokehouse offer in a pub environment. You must be ambitious and social media savvy – but above all, passionate about the smokehouse craft pub concept. You’ll know your beers and will be happy to chat to new patrons to help them find their perfect pint – you may wish to think about beer tasting events, matching beer to food, or food challenge nights to attract groups of friends and families. This is an outstanding prospect for a publican with vision – invest your time and energy in the Stanley and this pub and its patrons will reward you handsomely.

Initial Ingoing Costs

When you take on a Punch pub, you will need to provide a deposit and pay for legal fees . We estimate the initial investment you will need to make to take on this pub will be £8,000.

Profit Potential: £ 35,969 per annum

Turnover Potential  £388,412

FMT Beer Barrels: 220 barrels per annum

Trade History Total ale, lager and cider deliveries in last 12 months: 153 barrels


The figures below illustrates rental cost and beer discount for this pub:

Punch Partnership Tenancy                  

Annual Rent £29,000

Rent Billing Frequency Weekly

Barrelage Discount £65-£75*

Tie Full Wet Tie

Repair Fund Contribution £40 per week

Punch Group Energy Deal Yes

* Weighted average discount across a basket of products

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